Doing a competitive analysis is one of the most important things you can do as an entrepreneur. It allows you to see what your competition is doing, assess your competitor’s strengths and weaknesses, and determine how to differentiate yourself from them.
This blog post will discuss niche research, competitive research, and product research tips to help you better analyze your competition!
Related: How To Do an SEO Audit | Website SEO Audit Comprehensive Guide
How To Do a Competitive Analysis
Niche Analysis
Link building is no longer a one-time marketing expense that you can overlook. Instead, link building needs intelligent and appropriate direction. In addition, link building needs to represent your company accurately.
For your links to stand the test of time, you should not just jump in and start building them. Instead, you’ll need to develop a sensible and informed strategy for the future.
Learn The Link Foundation Technique: A Powerful Foundational Link Building Tactic 2022.
Niche analysis is one of the most crucial activities you must complete before starting a link-building effort. A comprehensive niche study might provide a wealth of information that will aid in planning your campaign’s strategy. Therefore, having a full understanding of your market is critical to successful link building.
Competitor Analysis
Keeping an eye on your competitors is a simple and essential business practice. A competitor study has several advantages as far as link building is concerned.
First, you must list identified competitors, which may be websites or businesses that rank highly for relevant keywords (search competitors).
- Direct competitors
- Indirect competitors
- Search Competitors – Websites/companies ranking highly for relevant keywords
The first two should be self-explanatory, but the third may require some study.
SEMrush is one of the best SEO tools for determining these.
Type in your Domain Name on SEMRUSH.
After typing in your domain, Semrush will take you to a dashboard with a wealth of information.
Check the “Competitors in organic search” section. This part of the report gives us an overview of websites with similar keywords as The SEO Content Queen, according to SEMrush.
The Competitors Section is a simple way to discover sites that rank for comparable keywords as your business and fall within your competition list. You may also try searching for related keywords to see who ranks.
Do Niche Research.
The first step in conducting a competitive analysis is to do niche research. But, first, you need to understand your niche and the other businesses that operate within it.
Competitive Analysis will help you identify your competition and assess its strengths and weaknesses. In addition, you can use online resources like:
- Google AdWords
- Keyword Planner and
- Amazon Best Sellers Rank.
How To Do a Competitive Analysis
Once you understand your niche well, you can start conducting a competitive analysis.
A competitor analysis will involve researching your competitors and their products or services. You need to understand:
- what they are offering (competitor offer)
- their position in the market
- and their strengths and weaknesses.
Again, you can use online resources like Google Trends, Amazon Reviews, and social media platforms.
Product Research
The last step in conducting a competitive analysis is to do product research.
Product Research will involve looking at your products or services and assessing their strengths and weaknesses. You need to understand what makes your products or services unique and how they compare to your competitors.
Following these steps, you can conduct a competitive analysis that will help you better understand your niche, your competition, and your products or services.
Competitive Analysis will allow you to make informed decisions about positioning yourself in the market and what strategies to use to differentiate yourself from your competitors.
