What is SEO? [Search Engine Optimization] Defined:
What is Search Engine Optimization?
Search Engine Optimization is the practice of enhancing your website to make it more visible.
When people search for goods and services related to your business on search engines, an SEO-Optimized Site is more likely to show up on search engines. SEO is the practice of optimizing a website for Google search to earn higher web traffic levels and improve the site’s visibility.
The end goal of SEO is to improve the visibility of a website.
SEO is a long-term investment because it seeks to improve a website’s visibility and organic search results in the SERPs (search engine results pages) over time.
The main aim of SEO is to get your website to appear as high up on the list as possible for relevant queries entered into Google.
There are two types of SEO: on-page and off-page.
- On-page SEO refers to optimizing a website’s title tags, meta tags, images, and other content to improve its visibility in the SERPs.
- Off-page SEO refers to backlinking and other activities conducted outside the website (such as social media marketing) to improve its visibility.
SEO is a complex and ever-changing field, but the basics are simple: By optimizing your website for Google search, you can earn higher web traffic levels and improve the site’s visibility.
The end goal of SEO is to get your website to appear as high up on the list as possible for relevant queries entered into Google. By doing so, you can earn more website visitors, leads, and conversions.
Many factors go into SEO, from on-page optimization to off-page activities. And while the basics are simple, the field is complex and ever-changing. But SEO is a great start if you want to earn higher web traffic and improve your site’s visibility.
If you’re ready to start optimizing your website, contact us for a free consultation. We’ll be happy to answer any of your questions and help you get started on the path to better visibility and higher web traffic levels.